Although the vast majority of funeral service providers operate with high standards of ethics and integrity, the work of a few who do not meet these standards can attract negative attention to the profession as a whole. How you respond before, during and after these negative media events can benefit or damage your funeral home’s brand.
You should always be prepared to address questions from the local media and consumers about how your funeral business strives to maintain transparency and integrity in your operations. Download the Public Relations Guidebook for Funeral Professionals, a free eBook that can help you and your staff prepare to respond effectively when these situations arise.
This guide is not intended as legal advice. Always contact your legal counsel to ensure your processes and procedures are compliant with applicable regulations.