Price vs. Value

Your client families will be more likely to recommend your funeral home if they feel they have received their "money's worth" - the value of the experience you provided matched or exceeded the price they paid.

Price vs. Value provides insights that will help you:

• Meet the demands of "price shopper" families
• Gain an advantage over your competitors
• Train your staff to communicate your firm's value

By learning to compete on value, you can turn the focus of the conversation from "what I spent" to "what I received." As a result, you'll earn satisfied customers who will be more likely to recommend your services to their friends and family members.